Engage and reward champion users through Blaze Quests

Rewards are a powerful way to acknowledge your most active and loyal users and keep them engaged. Doing this from across different social channels is often a challenging task.

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Through Blaze quests you can create actionable tasks across social channels such as discord, twitter, and telegram through which you can reward users who have engaged with the tasks over a period of time.

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‍Note: You need to integrate your twitter, discord and telegram account to run the rewards campaign

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Create onboarding form

The first step to run a quest is creating a rewards campaign. Through a rewards campaign you can setup onboarding and select actions that need to be performed for rewards by the user as part of the quest.

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Here’s a step-by-step breakdown of how to create an onboarding form:

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Add a suitable form title and description. Here’s an example:

1. Title: Rewards Onboarding Form
2. Description: Please fill in the form to take part in the quest and win exciting rewards!

Select the social connections to collect from the survey respondents:

1. Collecting twitter, discord, email and telegram can help engage users across different social media platforms
2. Through social connections, you can also acknowledge users for their active participation within the community

Add customised questions to the quest onboarding form. A few sample questions are:

1. Enter your Name
2. How did you discover our web3-based rewards loyalty program?
3. What type of rewards would you be interested in?
4. Through which method would you prefer to receive updates about our rewards program or new incentives?
5. Do you have additional feedback or recommendations about our web3 rewards loyalty program?

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Choose a suitable logo and background for the onboarding form. Click next and your onboarding form is ready! Post the creation of the onboarding form, you can choose a suitable login identifier. This will be the primary identifier for quest participants to use to login and see their rank. Refer to the onboarding documentation for detailed instructions.

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Choose Actions for the Loyalty Program

Actions are tasks as a part of a quest that participants can perform and win points for every action completed. These points can be redeemed in the form of rewards. (Note: You need to integrate your social channels in-order to choose these actions) 

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Goal 1 - Engaging community members on your social channels

List actions around engagement across social channels to keep your social community active and buzzing! Through Blaze, the following are the actions that can activate users to engage within the social platform :

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Twitter Engagement:

1. Retweet any tweet: Award points for users who retweet any tweet on your account
2. Reply to Tweet: Award points for users who reply to any tweet on your account
3. Retweet a specific tweet: Award points for users who retweet a specific on your account. For this, you will have to input the tweet’s link
4. Tweet with a specific keyword: Award points for users who retweet a specific on your account. For this, you will have to input the tweet’s link

Discord Engagement:

1. Engage with the community: Award points to for each discord message sent on the server
2. Holds a specific role on discord: Award points for discord members who reach a particular role on your server. Points can be awarded to each specific role

Telegram Engagement:

1. Engage with community: Award points to for each telegram message sent on the server

Goal 2 - Rewarding Active users

Be an active follower: This tasks helps identify users who are active on social channels and rewards points if they’ve engaged with your social channel at least once.

1. For Twitter: Through the “Be an active follower” under twitter, award points for each week that users complete at least one Twitter activity (tweet, retweet, quote or reply).
2. For Discord: Through the “Be an active follower” under discord, award points for each week that users send at least one message on the server

Goal 3 -Participating in a quiz

Pass a MCQ Quiz: Create a quiz using "Blaze Forms" and award participants points based on their brand awareness. This is also helps educate members about your product.

A few pointers on how to the quiz can be structured:

1. Educating about the features of the product: Questions like "What is the primary web3 of the product?", "Which L2 is the product built on?"

2. Educating about the use-case of the features: Questions like "Which function in an web3 organization does the product support?", "In what ways do you think the product help cut costs?"

3. Educating about the history of the product: Questions like "When was the product first launched?", "Name a few investors who have invested in the product?"

Goal 4 - Product Visit

Visit a URL:  Lead users to different segments and pages of your product and website to increase their brand awareness and educate them

A few ways of how this action can be used:

1. Visit the dashboard of the product
2. Visit a blog of the product
3. Visit a case-study or customer review page
4. Visit a podcast page

Goal 5 - Refer a friend

Refer a friend: Award points to users who share the quest with their network. The participant gets a unique URL which when used earns the participants points.

Note: Use the ‘expiry date’ feature under tasks to limit the time period for which the tasks in the quest are active.

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Distribute quest page and leaderboard

Post the creation of rewards campaign, head to the activity tracker page to create a public facing quest page. Check this document out for detailed steps on how to create quest page and leaderboard.

Note: Using Blaze’s tools, the distribution process can be automated by creating a segment with target customers, create a message template and set up a DM campaign. Refer to this playbook to understand how to set up a Twitter Outreach campaign.

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Onboarding Form

Quest Page

Leaderboard

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Track quest participation

Track and monitor the quest participation through the activity tracker page. Depending on the points secured suitable rewards can be distributed. To understand more on how to distribute rewards, refer to this documentation.

Try Blaze for free

So what are you waiting for? Sign up for your 7 day free trial of Blaze and set up your first Blaze DM campaign.

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