LI DMs Outreach to Marketing Agencies

LinkedIn messages tend to outperform traditional email outreach, with response rates up to 300% higher when crafted well. Blaze's lead generation tool gives you access to over 500K LinkedIn profiles, including founders, developers, marketers, and analysts. Here's how to effectively reach out to marketing agencies using Blaze.

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Step 1: Whom to Target?

Identify your target audience: marketing agencies, agency owners, or decision-makers at early to mid-stage agencies. Use platforms like LinkedIn, Crunchbase, and other tools to gather your leads. Focus on agencies specializing in digital marketing, performance marketing, or growth strategies.

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Step 2: Get the Audience

• Signup to Blaze → Find leads → LinkedIn Audience
• Use Blaze’s filters to identify marketing agency owners or decision-makers. Set filters for:
  • Title: CEO, Founder, Marketing Head
  • Category: Marketing, Digital Agencies, Growth Marketing

For a more targeted approach, look for agencies in key industries like SaaS, e-commerce, or fintech.

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Step 3: Create a Segment

Once you've filtered the leads, create a segment for marketing agencies. This will help you run campaigns specific to your target group.

Bonus: Use A/B testing by splitting your segments to optimize outreach strategy and message performance.

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Step 4: Personalize the Segment with AI Tools

Once you've created your list of contacts, it's time to make your outreach more personalized and effective using Blaze's AI tools. Here's how to do it in simpler terms:

• Personalized Opener: Automatically create a custom opening line for each person, making your message feel more personal.
• Ideal Customer Match: Use AI to identify how closely each contact fits the profile of the people or companies who benefit most from your product.
• Competitor Insights: Learn which other companies in their industry are using similar solutions so you can explain why your product is a better fit.

These AI tools help make your messages feel more relevant to each person, improving your chances of getting a response.

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Step 5: Start a Campaign

Once the segment is enriched, start a campaign on Blaze:

• Go to Start Campaign → Select LinkedIn → Choose the saved segment.
• Complete the flow with the message you wish to send.

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Step 6: Craft Your Message

Personalized, concise, and well-structured messages yield better results. Below are the templates for engaging with marketing agencies:

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Template 1: Note with Connection Request

"Hey {firstName}, I sent you an email regarding my marketing platform Blaze. Did you get it?

Would love to connect and hear your thoughts on how we could supercharge {companyName}'s marketing efforts."

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Template 2: Follow-Up Message 1 (2 Hours)

"Thanks for connecting!

I'd love to get your feedback on what we’re building.

TLDR: We’re a platform that helps marketing agencies streamline lead generation and engagement, driving better client results.

My calendar: [Insert link]"

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Template 3: Follow-Up Message 2 (+2 Days)

"Hey {firstName}, just following up to see if you've had a chance to review our platform.

I’d love to explore if there are any synergies between Blaze and {companyName}.

If you're not the right person to connect with at {companyName}, could you point me in the right direction?"

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Messaging Tips:

• Keep the message short and value-driven.
• Personalization increases conversion rates.
• Use clear CTAs, such as asking for feedback or scheduling a call.
• Follow-ups ensure higher engagement.

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Expected Outcome

By following these steps and leveraging Blaze’s capabilities, your outreach campaigns should consistently achieve response rates between 10-12%.

Try Blaze for free

Ready to supercharge your outreach? Sign up for a 7-day free trial and set up your first Blaze DM campaign today!

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