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Aug 27, 2024

What is Interesting View on LinkedIn and How to Use It for Networking

LinkedIn's "Interesting Views" feature provides a curated list of potential outreach targets, influenced by factors such as industry,

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Source: https://www.linkedin.com/premium/products 

LinkedIn, the world's largest professional network, boasts over 875 million members. It's like a massive digital business card where professionals connect, share knowledge, and find opportunities. 

To understand what is interesting viewers on linkedin, you need to have a premium account. Let’s look at LinkedIn Premium features before we dive deeper into what is interesting viewers on linkedin, what it does and how you can utilize it for networking.

 LinkedIn's Potential with Premium

Unlocking LinkedIn's Potential with Premium

To supercharge your LinkedIn experience, consider upgrading to a Premium account. Here's why:

  • See who viewed your profile: Discover who's interested in you.
  • InMail credits: Send direct messages to anyone, even if you're not connected.
  • Advanced search: Find the exact people you're looking for.
  • Learning courses: Upskill yourself with LinkedIn Learning.

Introducing Interesting Views: Your Secret Weapon

LinkedIn's "Interesting Views" feature is like having a spotlight on the most promising connections. It highlights people who have viewed your profile and share similar interests or roles. Think of it as a curated list of potential connections.

In the next section, we'll dive deeper into how to use Interesting Views to build powerful networks and achieve your professional goals. Stay tuned!

To know more about networking on LinkedIn read Grow Your LinkedIn Network Exponentially here

Benefits of LinkedIn Interesting Views

Benefits of LinkedIn Interesting Views

Source: https://www.makeuseof.com/tag/who-has-viewed-your-linkedin-profile/ 

LinkedIn's Interesting Views feature offers the following benefits.

Identifying Potential Connections

  • Interesting Views helps you identify potential connections by highlighting individuals who may be interested in your professional area. 
  • This feature filters through the people who have viewed your profile, focusing on those most relevant to your network.

Gathering Information About Potential Connections

  • Beyond simply providing a list of names, Interesting Views offers details about each individual, including their job title, company, and shared connections. 
  • This information allows you to assess the potential value of a connection and tailor your outreach accordingly.

Interesting Views helps you quickly find and connect with people who share your career goals.

In the next section, you will learn what exactly an interesting view of linkedin is.

Learn about How LinkedIn Algorithm works here

What is an Interesting View on LinkedIn?

What is an Interesting View on LinkedIn?

Source: https://aboundsocial.com/what-does-interesting-view-mean-on-linkedin/ 

The answer to “what is interesting viewers on linkedin” is simple. These are people who viewed your account whom the LinkedIn algorithm considers important. An Interesting View on LinkedIn is a specialized feature available to users with a premium account, designed to enhance networking and engagement opportunities. 

This feature allows users to see a curated list of profiles that have viewed their own, specifically those that the LinkedIn algorithm identifies as most relevant or interesting for potential connections. 

This is particularly beneficial for marketers and businesses looking to identify and reach out to individuals who may be interested in their services or products.

With a basic LinkedIn account, users can only view the last five profile views, but with a premium subscription, you can access data from the past 90 days. The Interesting Views feature helps to filter these views, spotlighting profiles that align more closely with the user’s target audience, thereby streamlining outreach efforts.

Now, let’s understand the basic algorithm behind Interesting Views on LinkedIn.

Learn more about  scraping data from LinkedIn here.

LinkedIn Algorithm Behind Interesting Views

LinkedIn Algorithm Behind Interesting Views

Source:https://sproutsocial.com/insights/linkedin-algorithm/ 

The algorithm driving the Interesting Views feature evaluates several factors to determine which profiles are deemed "interesting." Key elements include:

  • Common Ground: This includes shared connections or affiliations, such as mutual followers or common pages.
  • Seniority Level: Profiles of individuals in senior positions (e.g., CEOs, Presidents, Managers) are prioritized, as they are often key decision-makers in business contexts.
  • Industry: The algorithm favors profiles within the same industry as the user, enhancing the relevance of potential connections.
  • University Attendance: Individuals who attended the same educational institution may also be highlighted, fostering connections based on shared backgrounds.
  • Mutual Connections: Profiles that share first-level connections with the user are more likely to appear in the Interesting Views list, indicating a higher likelihood of engagement.

This allows users to efficiently identify and connect with individuals who are not only interested in their profile but also fit their professional networking goals.

In the next section, you can find the details of how to navigate your profile to find Interesting Views.

Learn more about How LinkedIn Algorithm works here

Where to Find Interesting Views on LinkedIn

Where to Find Interesting Views on LinkedIn

Source: https://octopuscrm.io/blog/linkedin-interesting-views/ 

Now that you know what is interesting viewers on linkedin, let’s navigate the steps to find those views. To find the Interesting Views feature on LinkedIn, follow these steps:

On Desktop

  1. Log in to your LinkedIn account and click on the "View My Profile" button at the top right.
  2. Scroll down to the "Who's Viewed Your Profile" section under your news feed.
  3. Click on the "Interesting Views" button next to the "All My Profile" option.
  4. LinkedIn will display a curated list of profiles that have viewed your profile and are deemed most interesting based on the algorithm.

On Mobile

  1. Open the LinkedIn mobile app and log in to your account.
  2. Tap on the "Me" icon at the bottom of the screen.
  3. Locate the "Who's Viewed Your Profile" section in your news feed.
  4. Tap on the "Interesting Views" option next to "All Profile Views".
  5. You will see the list of profiles that LinkedIn has identified as interesting based on its algorithm.

Notification Settings

It's important to note that LinkedIn does not send a notification when you receive an Interesting View. To stay updated on your profile views, you can adjust your notification settings:

  1. Click on your profile picture at the top right and select "Settings & Privacy".
  2. Go to the "Communications" tab and select "Visibility".
  3. Under "Profile viewing options", choose your preferred setting for receiving notifications when someone views your profile.
  4. Save your changes.

Regularly checking your Interesting Views and tweaking your notification settings will help you expand your network, connect with valuable professionals, and discover new business possibilities.

There are more ways of finding clients on LinkedIn. Check out 6 Steps to find more clients on LinkedIn here.

How to Use Interesting Views for Networking?

How to Use Interesting Views for Networking

Source: https://business.linkedin.com/marketing-solutions 

These are LinkedIn profiles that have viewed your profile and are deemed relevant to your professional interests based on LinkedIn's algorithm. Interesting Views offer a targeted list of potential connections who have already shown interest in your profile.

Here is a brief overview on how to use interesting views for networking.

Reconnecting with Existing Connections

  • Identify familiar names: Scan the list of Interesting Views for people you already know or have worked with.
  • Rekindle relationships: Send a personalized message to re-establish contact, mentioning a shared experience or mutual connection.
  • Grab the opportunity: Use the reconnection as a chance to update each other on your professional journeys and explore potential collaborations.
  • Example message: "Hey [Name], it's great to see you viewed my profile. Remember that [shared experience]? I've been following your work in [industry] and am impressed by your [achievement]. Let's catch up soon."

Engaging with New Potential Connections

  • Profile analysis: Thoroughly review the profiles of potential connections.
  • Identify common ground: Look for shared interests, industries, or experiences.
  • Craft a personalized message: Tailor your outreach to demonstrate genuine interest and explain how you can add value to their network.
  • Example message: "Hi [Name], I noticed you viewed my profile and saw we both have a background in [industry]. I'm interested in learning more about your work at [company]. Would you be open to a quick chat?"
  • Follow up: If you don't receive a response, consider sending a polite follow-up message after a few days.

Profile Evaluation and Connection Requests

  • Optimize your profile: Ensure your LinkedIn profile is complete, professional, and showcases your skills and experience.
  • Use a strong headline: Create a compelling headline that accurately reflects your professional identity.
  • Highlight accomplishments: Showcase your achievements and contributions to your field.
  • Use keywords: Incorporate relevant keywords to improve your profile's visibility in search results.
  • Build your network: Connect with people in your industry, attend industry events, and join relevant LinkedIn groups.

Additional Tips:

  • Be consistent: Regularly check your Interesting Views and engage with potential connections.
  • Offer value: Focus on providing value to others rather than solely seeking opportunities.
  • Build relationships: Networking is about building long-term relationships, not just collecting contacts.
  • Track your results: Monitor the effectiveness of your outreach efforts and adjust your strategy accordingly.

Interesting Views can significantly boost your networking efforts and help you build a strong professional network.

In the next section, you will learn about outreach strategies using interesting views.

There are tried and tested ways to grow your network exponentially. Check out how to Grow Your LinkedIn Network Exponentially here.

Outreach Strategies Using Interesting Views

Outreach Strategies Using Interesting Views

Source: https://business.linkedin.com/marketing-solutions/audience 

Just knowing what is interesting viewers on linkedin is not enough. You need to convert them into connections. LinkedIn's "Interesting Views" feature provides a goldmine of potential connections. Professionals can significantly improve their networking by understanding and strategically using this tool.

Connecting with Existing Contacts

  • Reignite relationships: Interesting Views often reveal individuals you've worked with or interacted with in the past. Reactivating these connections can lead to new opportunities.
  • Use shared experiences: Referencing a mutual project, company, or event can create an instant connection and facilitate conversation.
  • Update on professional journeys: Share recent accomplishments or career transitions to keep the conversation relevant and engaging.

Higher Reply Chances

  • Warm leads: People who've viewed your profile have already shown interest in your professional profile, increasing the likelihood of a response.
  • Personalized outreach: Tailoring your message based on their profile information demonstrates genuine interest and attention to detail.
  • Common ground: Identifying shared interests or experiences creates a foundation for building rapport and fosters a more meaningful connection.

Personalized Outreach Examples

  • Rekindling: "Hey [Name], it's great to see you viewed my profile! Remember that [project/event]? I've been following your work at [company] and am impressed by your [achievement]. Let's catch up soon."
  • New connection: "Hi [Name], I noticed you viewed my profile and saw we both have a background in [industry]. Your work on [project] is really impressive. I'd love to learn more about your experience."
  • Follow-up: "Hi [Name], I hope this email finds you well. I wanted to follow up on my previous message about [topic]. I'm available to chat next week if you're free."

Connecting with New Contacts

  • Identify potential collaborators: Look for individuals in your industry or with complementary skill sets.
  • Propose collaborations: Suggest potential partnerships, joint projects, or knowledge sharing opportunities.
  • Offer value: Clearly articulate how you can benefit the other person or their business.

Automated Outreach

  • Time-saving: Automate repetitive tasks like sending initial messages, scheduling follow-ups, and managing contact information.
  • Scalability: Increase outreach efforts without sacrificing quality or personalization.
  • Data analysis: Track open rates, response rates, and other metrics to optimize your campaigns.

Benefits of Automation

  • Increased efficiency: Focus on higher-value activities like relationship building and strategic planning.
  • Improved consistency: Maintain a consistent outreach process and messaging.
  • Better data insights: Gather valuable information about your target audience and campaign performance.

Tools for Automated Outreach

  • LinkedIn Sales Navigator: Offers advanced search features and automation capabilities.
  • CRM platforms: Integrate with LinkedIn and other platforms for comprehensive contact management.
  • Dedicated outreach tools: Specialized platforms like Outreach.io, SalesLoft, and HubSpot provide robust automation features.

Combining strategic manual outreach with automated tools and Interesting Views can expand your network, foster relationships, and help you reach your career goals.

In the next section, you will learn in detail about automation.

Do you know How to send Bulk DMs on LinkedIn? Check out our blog.

Automation Tips for Outreach

Automation Tips for Outreach

Source: https://business.linkedin.com/marketing-solutions/ad-targeting 

Automation can significantly enhance your outreach efforts, but it's crucial to maintain a human touch. Here's how to strike the right balance:

Automating Outreach Processes

  • Segment your audience: Divide your target audience into smaller, more specific groups based on demographics, interests, or behaviors. This allows for tailored messaging.
  • Create personalized templates: Develop a variety of email templates that can be customized for different segments. Use dynamic content to insert personalized information like names, company names, or specific interests.
  • Set up email sequences: Create automated follow-up sequences to nurture leads and increase response rates. Stagger the timing of emails to avoid overwhelming recipients.
  • Utilize social media automation: Schedule posts, engage with your audience, and monitor conversations to build relationships.
  • Utilize CRM tools: Integrate your CRM with automation tools to manage contacts, track interactions, and automate tasks.

Maintaining a Personal Touch

  • Personalize subject lines: Use dynamic content to create unique subject lines for each recipient.
  • Add personal touches to emails: Include a brief personal note or reference to something specific about the recipient's profile.
  • Use a conversational tone: Write emails as if you were speaking directly to the recipient.
  • Monitor and respond promptly: Regularly check your inbox and respond to messages promptly, even if automated.
  • Humanize social media: Share personal stories, behind-the-scenes content, and engage in authentic conversations.

Additional Tips

  • A/B testing: Experiment with different subject lines, email copy, and timing to optimize results.
  • Lead scoring: Prioritize leads based on their engagement and behavior to focus your efforts.
  • Human-in-the-loop: Review automated messages before sending to ensure quality and avoid errors.
  • Compliance: Adhere to email marketing laws and regulations to protect your reputation.

Automation and personal attention combined can create efficient and effective outreach campaigns that foster strong relationships and deliver results.

There are more ways to improve your presence on LinkedIn. Read A Step by Step guide to create LinkedIn content strategy here

Conclusion

In conclusion, this guide explains the answer to what is interesting viewers on linkedin. LinkedIn's "Interesting Views" feature is a powerful tool for strategic networking. It allows you to identify and connect with professionals who have already shown interest in your profile, leading to higher engagement and stronger connections.

Benefits of Utilizing Interesting Views:

  • Reconnect with existing contacts: Rekindle past relationships and explore potential collaborations.
  • Engage with new connections: Identify valuable connections in your industry and build meaningful relationships.
  • Personalized outreach: Craft targeted messages based on shared interests for a higher response rate.
  • Optimize your profile: Ensure your profile attracts the right audience and showcases your expertise.

Don't miss out on this valuable networking tool!

Remember, Interesting Views is just one of many powerful features on LinkedIn to generate leads and expand your professional network. Explore other features like LinkedIn Groups, Company Pages, and targeted advertising to maximize your LinkedIn presence.

Ready to take your LinkedIn networking to the next level? 

Book a free trial and discover advanced tools and strategies to unlock the full potential of LinkedIn for lead generation and career advancement. 

With Blaze, you can streamline your outreach, automate repetitive tasks, and gain valuable insights to optimize your LinkedIn strategy.

Additional Resources

1. Grow Your LinkedIn Network Exponentially

2. How to tag a company on LinkedIn

3. 6 Steps to find more clients of LinkedIn

4. How to use company tag on LinkedIn

5. How to send Bulk DM on LinkedIn

6. Strategies to find Viral Content on LinkedIn

7. How to Automate LinkedIn Messages

8. Top LinkedIn Automation Tool for Lead Generation

9. Understanding how to LinkedIn Algorithm works

10. A Step by Step guide to create LinkedIn content strategy

11. Best LinkedIn B2B Marketing Agencies

12. LinkedIn Marketing: Boost your Strategies

13. Optimizing your LinkedIn profile for SEO

14. Advanced Strategies for B2B marketing on LinkedIn

15. A Step by Step guide to scrape data from Linkedn

16. Using ChatGPT to optimize your LinkedIn profile

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