Twitter's Latest Update: What You Need To Know In 60 Seconds

Twitter has unleashed its latest update, packed with exciting features and changes. Marketers and brand enthusiasts should level up their Twitter game with the update that has caused a frenzy in the social media sphere. Since Elon Musk took over Twitter, a fresh wave of innovation has surged through the platform. With a cleaner and more intuitive design, it is now easier to explore tweets, profiles, and trending topics. 

However, it’s not just superficial changes. The platform has integrated cutting-edge features to enhance the user experience. Let’s delve into the latest Twitter changes, packed into a quick 60-second read.

Exciting Twitter Updates to Transform Your Experience 

Here is a quick Twitter guide on the new updates that are set to redefine your social media experience. 

New API Tiers    

Twitter has introduced new API tiers to offer different levels of access to its platform for developers. The free tier is still available, allowing developers to access basic features and functionalities. However, there are limitations on the number of requests and the data they can access. 

Bots and novelty accounts now require a monthly Basic tier to access the extended functionalities of Twitter’s API. This update aims to regulate spam-like accounts, improving user experience. Finally, the enterprise tier comes with advanced features and caters to businesses that need more robust API access for their operations. Here are the details regarding the three tiers - Free, Basic, and Enterprise.  

Public recommendation algorithm changes 

Twitter has decided to be more transparent by unveiling its source code, including the platform’s recommendation algorithm. This algorithm plays a crucial role in identifying the content users see in their feeds. It influences what tweets, accounts, and topics are recommended to them. Twitter made two repositories available on GitHub, allowing scrutiny and collaboration from external parties. 

With this Twitter update, researchers, developers, and academics can analyze the code, identify potential biases, and propose improvements to ensure a more fair and balanced content ecosystem. 

Paid verification 

If you have been flaunting that coveted blue checkmark on your profile, you must pay attention to this Twitter news. The platform is ending its long-standing practice of blue check verification and has introduced a new subscription-based model.  Twitter’s decision to revoke legacy verified badges aims to improve transparency, ensuring the verification process remains fair and meaningful. 

The new subscription-based model, Twitter Blue, offers additional benefits and exclusive content in exchange for a monthly fee. Twitter Blue subscriptions can be purchased monthly or annually on the web, iOS, and Android platforms. The localized rates start at $8 per month or $84 per year. 

The Update’s Impact on Twitter Users

Twitter is constantly evolving, introducing updates that ripple effect on businesses and individual users. These Twitter updates bring new opportunities, challenges, and possibilities, transforming our engagement with the platform. 

For businesses, these Twitter changes promote customization and innovation. The new API tiers enable them to create engaging applications, integrate Twitter features into their products, and develop more targeted marketing strategies. 

Businesses can then reach their audience uniquely, deliver engaging content, and drive growth. However, the new tiers still limit the number of requests and data accessed. Some developers find the Free and Basic tiers insufficient and the Enterprise level expensive.    

With the knowledge of Twitter’s recommendation algorithm, businesses have greater transparency into how content is surfaced to users. They can align content strategies with the algorithm’s behavior to achieve higher reach, improved brand awareness, and increased customer engagement. 

Lastly, paid verification for businesses means establishing credibility and authenticity. The verification badge serves as a visual cue to differentiate from competitors and attract the target audience's attention. It can help maintain brand integrity and minimize potential reputational damage caused by imposter accounts. 

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Also read, Understanding the Recent Changes to Twitter API: A complete guide

Tips for Adapting to the New Twitter Changes 

Brands and marketers should stay informed, adapt their strategies, and embrace the new opportunities these Twitter updates bring. Here are the tips to help you adapt to the new changes effortlessly:

• Become familiar with the different API tiers and their capabilities before deciding which tier best aligns with your business needs. 
• Adjust your content strategy to align with the algorithm’s preference and promote increased engagement. 
• Monitor your campaign performance regularly and analyze patterns to identify what resonates best with your audience. 
• Engage in discussions with the Twitter community to contribute to the ongoing refinement of the algorithm and promote fairness and inclusivity. 
• Review the verification process and requirements to ensure you meet the criteria. Prepare the necessary documentation. 

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