LinkedIn has become an indispensable tool for professionals across all industries. Whether you’re a job seeker, a freelancer, or a sales professional, LinkedIn offers specialized tools to help you achieve your goals. Two of the most popular choices are LinkedIn Premium and LinkedIn Sales Navigator.
Now, you might be asking, does Sales Navigator include Premium? With all their features, it’s natural to wonder how these options differ and which provides the best value for your needs. Understanding the unique benefits of each can help you make the right choice for your career or business.
Source: linkedin.com
LinkedIn Premium is an advanced version of the standard LinkedIn experience, designed to help professionals get more out of the platform. Whether you’re a job seeker, a freelancer, a business owner, or someone looking to expand their professional network, LinkedIn Premium offers a suite of tools and features that go beyond what you get with a free account. LinkedIn Premium serves as a personal career assistant that helps you make better connections, attract attention from the right people, and stay ahead in your industry. With LinkedIn Premium, you’re not just another user in the crowd; you’re empowered with insights and capabilities that make you stand out and move forward in your career. From direct messaging to advanced profile views and learning opportunities, LinkedIn Premium equips you with everything you need to take your professional life to the next level.
Now, let’s look into the specific features of LinkedIn Premium and see how each one can benefit you in your professional journey.
Source: linkedin.com
LinkedIn Premium unlocks advanced features like InMail messaging, profile view insights, advanced search filters, job insights, and LinkedIn Learning.
One of the standout features of LinkedIn Premium is InMail messaging. Unlike a basic account, where you can only message people within your network, InMail allows you to send direct messages to anyone on LinkedIn. This is incredibly valuable when you want to connect with someone you don’t know personally, a potential client, a recruiter, or an industry leader. InMail messages get better responses than regular emails, making it a powerful tool for expanding your network and creating meaningful connections that could lead to new opportunities.
With LinkedIn Premium, you can access detailed insights about who’s viewed your profile. This might seem minor, but it can change how you approach networking and job searching. Knowing who’s visited your profile allows you to reach out and connect with someone already interested in you. Whether it’s a potential employer, a client, or a colleague, this information allows you to be proactive and turn passive interest into informed active engagement.
Another key feature of LinkedIn Premium is the advanced search filters. These filters let you narrow down your searches based on specific criteria such as industry, location, company size, and more. Whether looking for a job, seeking new business opportunities, or trying to connect with like-minded professionals, these filters help you find exactly what you’re looking for without wasting time scrolling through irrelevant profiles. This feature streamlines your networking process and makes connecting with the right people easier.
Job Insights is another feature that sets LinkedIn Premium apart. LinkedIn Premium provides detailed insights about job postings and how you compare them to other applicants when applying for jobs. You can see how many people have used, the most common skills among applicants, and how your profile aligns with the job requirements. This information helps you tailor your resume and cover letter to match the job requirements, giving you a competitive edge in the application process. This feature enables you to apply more strategically and with precision, increasing your chances of landing the role.
LinkedIn Premium also includes access to LinkedIn Learning, an extensive library of online courses covering a wide range of topics. LinkedIn Learning has something for everyone, whether you want to learn new technical skills, improve your leadership abilities, or explore an entirely new field. Industry experts teach the courses and design them to fit your busy schedule. Continuous learning is critical to staying competitive in today's growing world, and LinkedIn Learning makes it easy to keep your skills sharp and your knowledge up-to-date.
Now that we've explored the features of LinkedIn Premium let's take a closer look at who can benefit the most from using these tools and how they can help you achieve your professional goals.
Learn how to quickly build an extensive network and connect with various industry professionals. Read our blog What is a LION on LinkedIn: Advantages and Disadvantages
LinkedIn Premium is a versatile tool that caters to various professionals across different fields. Here’s a breakdown of who would benefit most from using LinkedIn Premium:
LinkedIn Premium can be a game changer if you’re actively looking for new job opportunities. Enhanced visibility makes your profile more likely to stand out to recruiters. Additionally, the ability to send direct messages (InMail) to hiring managers or recruiters, even if you’re not connected, allows you to reach out proactively. This feature helps you get noticed and gives you an edge in a competitive job market.
LinkedIn Premium offers valuable tools for those looking to build their personal brand or expand their client base. Access to a wider network means you can connect more easily with industry leaders, potential clients, or collaborators. The insights provided by LinkedIn Premium, such as analysis of your competition, enable you to strategically position yourself in the market, helping you attract new clients or opportunities.
If you run a business, whether B2B or B2C, LinkedIn Premium offers powerful analytics and insights that can drive your marketing and sales strategies. These tools help you generate leads, better understand your target market, and increase brand awareness. You can make informed decisions that enhance your business’s growth and visibility using the data and insights provided.
Now that you’ve seen what LinkedIn Premium can do, let's explore the different subscription options available to help you decide which one best fits your professional needs.
To improve your LinkedIn marketing and make your B2B efforts more effective. Read our blog on Best LinkedIn Marketing Agencies for B2B Campaigns.
LinkedIn Premium offers different subscription levels, each tailored to support specific career goals. Let’s break down these options and explore how they can help you advance your professional journey:
This plan is designed for job seekers and professionals looking to enhance their brand. If you're actively searching for new job opportunities or trying to make your profile stand out to recruiters, Premium Career offers valuable tools to help you do that. With features like InMail messaging, job insights, and access to LinkedIn Learning, this plan equips you with everything you need to land your next role. Priced at $29.99 per month, it's a solid investment in your future career.
For professionals, freelancers, and small business owners, Premium Business provides the resources to grow your network and gain deeper insights into your industry. This plan is ideal if you focus on expanding your reach, understanding your competition, or finding new business opportunities. With enhanced search filters, advanced company insights, and the ability to connect with potential clients or partners beyond your immediate network, Premium Business equips you to thrive in a competitive market. This level is available at $59.99 monthly, making it a powerful tool for those looking to drive their business forward.
Now that you have a clear understanding of the pricing and features of LinkedIn Premium, it’s time to explore another powerful tool that LinkedIn offers; Sales Navigator. If you’re in sales or lead generation, Sales Navigator could be exactly what you need to take your efforts to the next level. Let’s take a closer look at what Sales Navigator is all about and how it can benefit you.
LinkedIn Sales Navigator is a specialized tool designed for sales professionals who need to find and manage leads more effectively. It’s a dedicated resource that helps you identify potential clients most likely interested in your products or services. Additionally, it keeps you updated on your leads and enables you to organize your sales pipeline—all within LinkedIn. Sales Navigator is loaded with features specifically designed for those in sales, making it an essential tool for anyone focused on improving their sales performance.
Now that you have a clear idea of LinkedIn Sales Navigator and how it can assist with lead management, let’s look at the key features that make this tool so valuable for sales professionals.
Also, read our blog on, Choosing between LinkedIn Sales Navigator and Recruiter.
Curious about learning LinkedIn Sales Navigator features? Let’s dive into what makes this tool essential for sales professionals:
One of the standout features of Sales Navigator is its advanced search filters. While LinkedIn Premium offers some basic search capabilities, Sales Navigator takes it to the next level. These filters let you conduct highly targeted searches, allowing you to find the most relevant prospects for your business. Whether you’re looking for specific industries, company sizes, or job titles, these filters help you focus on the leads that matter most, saving you time and ensuring your efforts are directed toward the best opportunities.
Sales Navigator goes beyond simply helping you search for leads; it suggests them for you. Based on your preferences, past interactions, and search history, Sales Navigator provides personalized lead recommendations. It’s like having an extra pair of eyes, always looking for new opportunities that align with your sales goals. This feature helps you discover prospects you might have missed, giving you a broader pool of potential clients and increasing your chances of making the right connections.
In sales, staying informed about your leads is essential, and Sales Navigator makes it simple with real-time updates. For example, you’re working on closing a deal with a key contact, and you receive an update that they’ve just been promoted to a higher position within their company. This information is valuable because it allows you to congratulate them on their promotion when you reach out, making your communication more personal and timely. These updates help you engage with your prospects at just the right moments, tailor your approach to strengthen relationships, and improve your chances of closing deals.
Sales Navigator gives you more InMail credits than a standard LinkedIn Premium account, allowing you to send direct messages to more potential clients, even if you’re not connected with them. The platform also improves the effectiveness of your messages by helping you target the right prospects and ensuring your messages are delivered to their LinkedIn inboxes, where they’re more likely to be noticed and read. This increases your chances of making valuable connections and building relationships that can lead to new business opportunities.
If you’re using a CRM platform like Salesforce or HubSpot, Sales Navigator integrates seamlessly with it. You can sync leads, notes, and activity directly from LinkedIn into your CRM with this integration, streamlining your workflow and organizing your sales data. It’s a significant time-saver and ensures that your sales information is always up-to-date, making it easier to manage your pipeline effectively.
Sales is often a team effort, and Sales Navigator supports collaboration with features like TeamLink and shared lead lists. TeamLink lets you see how your team members are connected to your leads, which can be incredibly helpful for getting warm introductions. Shared lead lists enable your team to collaborate more effectively, ensuring everyone is aligned on shared objectives and making achieving your sales goals as a team easier.
Now that you're familiar with the features of LinkedIn Sales Navigator let's discuss who can benefit the most from using this tool and how it can help you achieve your sales objectives.
Also read our blog on Top LinkedIn Automation Tools for Lead Generation in 2024
Sales Navigator is specifically designed to meet the needs of sales professionals and teams. Here’s a look at who would gain the most from using this tool:
If your role involves identifying and reaching out to potential clients, Sales Navigator is your go-to tool. With advanced search filters, you can pinpoint exactly the type of leads you’re looking for, whether based on industry, company size, or job role. The personalized lead recommendations help you discover new prospects aligned with your sales goals, making your outreach efforts more efficient and effective.
For those managing existing client relationships, Sales Navigator includes features that make your work easier. Integrating with CRM platforms like Salesforce or HubSpot means you can keep track of client activities, updates, and communications all in one place. This tool helps you maintain and nurture relationships by providing timely insights, making it easier to offer personalized service and support to your clients.
If you’re part of a sales team or leading one, Sales Navigator’s collaborative features can significantly enhance your team’s productivity. Tools like shared lead lists and TeamLink allow for seamless collaboration, ensuring that everyone is on the same page and working towards common goals. These features make it easier for your team to work together efficiently and connect with the right prospects, ultimately driving better sales results.
Now that you’ve seen what LinkedIn Premium can do and who can benefit from it, let's explore the different subscription options available to help you decide which one best fits your professional needs.
Also read our blog on 6 Steps to Find More Clients Using LinkedIn
Sales Navigator offers two main pricing plans, each tailored to different needs and levels of use. Choosing the right plan depends on your specific sales goals and the size of your team.
Priced at $99.99 per month, this plan is ideal for individual sales professionals or freelancers who need advanced tools to find and manage leads. With the Professional plan, you can access robust features, including advanced search filters, personalized lead recommendations, and real-time sales updates. This plan also provides extra InMail credits, allowing you to reach out to more prospects directly. The Professional plan is a strong choice if you’re working independently and looking to boost your sales efforts with targeted tools.
At $149.99 per month per user, the Team plan is designed for sales teams who must collaborate and coordinate their efforts. This plan includes all the features of the Professional plan but with added benefits that support team collaboration. With the Team plan, you get access to TeamLink, which helps you see how your team members are connected to your leads, facilitating warm introductions and better networking. You also can create and share lead lists, ensuring that your team is aligned and working towards shared goals. The CRM integration feature is handy for teams, as it allows seamless syncing of leads and activities with your CRM platform, streamlining your workflow and keeping everyone on the same page. If you’re part of a sales team or manage one, the Team plan is the best option for maximizing your collective sales potential.
LinkedIn designed both plans to enhance your sales capabilities, but your choice depends on whether you work solo or as part of a team. If you want to up your sales game, the Professional plan offers all the necessary tools. However, if collaboration and team coordination are critical to your sales strategy, the Team plan provides the additional features necessary to work effectively with others and drive team success.
After reviewing both tools, let’s examine a comparison table that highlights the key differences between LinkedIn Premium and Sales Navigator. This will help you determine which tool best suits your needs.
When deciding between LinkedIn Premium and Sales Navigator, it’s important to understand how each tool serves different professional needs. Below is a comparison table that outlines the key differences between the two, helping you to choose the one that aligns best with your goals.
After comparing the key features of LinkedIn Premium and Sales Navigator, you might be wondering how these services relate to each other. Let’s address a common question: Does Sales Navigator include LinkedIn Premium?
So, to answer the question, Does Sales Navigator include Premium? The answer is no. Sales Navigator and LinkedIn Premium are two distinct subscription services on LinkedIn, each tailored to different professional needs. Sales Navigator does not include LinkedIn Premium; they serve separate purposes.
LinkedIn Premium is designed for professionals looking to boost their job search, enhance networking, and access learning resources. It offers features like InMail credits, advanced profile insights, and LinkedIn Learning courses. On the other hand, Sales Navigator is specifically for sales professionals who need advanced tools for finding and managing leads, with features like detailed search filters, lead recommendations, and CRM integration. If you require both sales tools and professional development resources, you would need to subscribe to each service individually, as they do not overlap.
When choosing between LinkedIn Premium and Sales Navigator, it is essential to know that each serves a different purpose. LinkedIn Premium is ideal for job seekers, freelancers, and professionals looking to boost their careers and expand their networks. At the same time, Sales Navigator is specifically designed for sales professionals who need advanced tools for lead management and prospecting.
Does Sales Navigator include Premium? The answer is no, these are separate services. If you need both benefits, you'll need to subscribe to each individually. To further boost your sales efforts, consider trying Blaze.
Blaze provides AI-driven marketing tools to help you identify and engage with the right leads efficiently. You can try it out for yourself by scheduling a free demo.
