There are many ways to boost your sales by finding the best leads. But Using sales intent data can be a game-changer in your marketing strategy.
sales intent data helps you identify potential customers based on their online behavior, making your sales efforts more targeted and effective. In this blog, we will explore the top buyer intent data providers to help you enhance your sales.
Buyer intent data is crucial for understanding the purchasing behavior of your potential customers. It provides insights into what prospects are interested in, allowing you to tailor your marketing efforts and grow a brand account on Twitter effectively. By making use of sales intent data software, you can increase your conversion rates, shorten your sales cycle, and ultimately boost your revenue.
Sales intent data software is a tool that collects and analyzes data related to potential customers' online activities. It tracks signals such as website visits, content downloads, and engagement with marketing materials to determine where a prospect is in the buying journey. This software helps you understand the intent behind these actions, providing valuable insights that allow you to target the right audience with the right message at the right time.
By using sales intent data software, you can:
When you can pinpoint what your potential customers are looking for, you can engage them with the right content at the right time. This data-driven approach is essential in today’s competitive market where understanding buyer behavior can set you apart from the competition. Whether you are a small business or a large enterprise, using buyer intent data can significantly impact your bottom line.
Also, read our blog on Using AI in Sales to Increase the Bottom Line
Here is the list of Top Buyer Intent data providers
Blaze is a robust platform that helps businesses grow a brand account on several social platforms by using comprehensive buyer intent data. Blaze offers features like real-time data tracking, AI-powered analytics, and seamless integration with your existing marketing tools. The platform’s user-friendly interface ensures that even those new to sales intent data software can use it easily.
Features:
Pricing: Blaze offers flexible pricing starting at $99 per month, making it an affordable option for businesses of all sizes. The pricing model allows you to scale your usage as your needs grow.
Cognism is a sales intelligence platform that combines company and contact data with embedded intent data from Bombora. It tracks over 12,000 B2B intent data topics, helping you identify in-market accounts. This platform integrates seamlessly with major CRM systems like Salesforce, HubSpot, and Outreach.
Features:
Integrations: Salesforce, HubSpot, Outreach
Pricing: Cognism offers license-based pricing with a Platinum package available for more advanced needs. Pricing details are typically provided upon request, allowing you to get a custom quote based on your specific requirements.
Bombora provides up-to-date, high-quality intent data sourced from a cooperative of 5,000 B2B sites. It tracks over 12,000 intent topics, giving you a comprehensive view of your target audience’s digital journey. Bombora is renowned for its easy-to-use reports and excellent CRM integration.
Features:
Pros: Easy-to-use reports, good CRM integration, excellent customer service
Pricing: Pricing for Bombora’s services is available upon request. This custom pricing ensures that you only pay for what you need, making it a flexible choice for various business sizes and needs.
Lead Forensics specializes in high-intent first-party data for marketing campaigns. It features real-time prospect identification, paid search keyword identification, and lead analysis. The platform is known for its user-friendly interface and accurate visitor behavior tracking.
Features:
Pros: Easy-to-navigate platform, accurate visitor behavior tracking, helpful reports
Pricing: Lead Forensics offers pricing starting at $99 per month, which is competitive for the range of features and data it provides.
Demandbase offers intent data for prospects close to purchase. It provides real-time intent signals, AI-driven account identification, and account-based advertising. Demandbase is known for its user-friendly interface and effective ad targeting.
Features:
Pros: User-friendly interface, concise ad targeting, person-based ad targeting
Pricing: Pricing details for Demandbase are available upon request. This allows for tailored solutions that match your business needs and budget.
Foundry is an Account-Based Marketing (ABM) platform that helps businesses create ad campaigns, display advertising, and web personalization. It offers easy-to-use targeting options and excellent reporting.
Features:
Pros: Easy to use, lots of targeting options, excellent reporting
Pricing: Foundry’s pricing starts at $1,500 per month. This investment is worthwhile for businesses looking to implement a robust ABM strategy.
Also, read our Blog on Understanding How the LinkedIn Algorithm Works in 2024
ZoomInfo provides real-time B2B intent data signals with features like list quality, company information, filters, and segmentation. It offers detailed business hierarchy information, automated workflows, and CRM integrations.
Features:
Pros: Business hierarchy information, automated workflows, CRM integrations
Pricing: ZoomInfo’s pricing starts at $6,995 per year. This annual fee ensures that you have access to high-quality data and tools to boost your sales efforts.
Lead Onion drops high-intent prospects directly into your sales funnels. It offers unlimited contact storage, contact lists matching buyer personas, and advanced segmentation tools. Known for its straightforward usage and accurate intent data, Lead Onion is a powerful tool for sales teams.
Features:
Pros: Straightforward to use, accurate intent data, B2B intent data from website, social, and topic contexts
Pricing: Lead Onion’s pricing starts at $999 per month, providing a robust solution for managing high-intent leads.
6sense is a comprehensive ABM platform that uses AI to predict the optimal engagement time for prospects. It provides insights into the buying team and offers detailed segmentation. 6sense is praised for its great onboarding and customer support.
Features:
Pros: Detailed segmentation, great onboarding and customer support, deep behavioral insights
Pricing: Pricing for 6sense is available upon request, allowing businesses to receive a tailored package that fits their needs.
DemandScience is a B2B marketing platform known for its GDPR-compliant data and extensive contact database. It offers excellent UX, comprehensive analytics, and great customer success.
Features:
Pros: Excellent UX, comprehensive analytics, great customer success
Pricing: DemandScience’s pricing starts at $20,000 per year, offering a comprehensive solution for businesses serious about using intent data.
Also, read our blog on Step-by-Step Guide on How to Scrape Data from LinkedIn
Leadfeeder identifies companies visiting your website and creates intent data reports on visitors. It ranks leads based on engagement and offers intuitive workflows with real-time data updates.
Features:
Pros: Intuitive workflows, real-time data updates, helps close more sales
Pricing: Leadfeeder’s pricing starts at $55 per month, making it an affordable option for businesses looking to enhance their lead generation efforts.
IntentData.io provides high-intent leads and contact information. It offers real-time data, diverse CRM integration, and GDPR compliance. The platform is intuitive to use with a transparent sourcing process and customizable filters.
Features:
Pros: Intuitive to use, transparent sourcing process, customizable filters
Pricing: IntentData.io’s pricing starts at $2,000 per month, offering a robust solution for businesses looking to make the best of high-intent data.
Datarade is a platform for sourcing buyer intent data from 2,000 providers. It offers global market insights, extensive data categories, and expert help with optimizing intent data. Known for its comprehensive lead info and 210 different data categories, Datarade is a valuable resource for businesses.
Features:
Pros: Comprehensive lead info, 210 different categories, sourcing advice
Pricing: Pricing for Datarade is available upon request, ensuring you get a tailored solution that fits your specific needs.
G2 is a B2B software review platform with features like multi-channel attribution, tool integrations, and churn risk insights. It offers advanced filters, significant reach, and great customer success.
Features:
Pros: Advanced filters, significant reach, great customer success
Pricing: G2’s pricing starts at $1,000 per month, providing access to a wealth of data and insights to drive your marketing efforts.
TrustRadius is a B2B software review platform and intent data provider. It features embed reviews on your website, category-level intent data, and a TrustQuotes Library. Known for its simple UI and personalized support, TrustRadius is a valuable tool for vendors.
Features:
Pros: Simple UI, well-structured, personalized support
Pricing: Pricing for TrustRadius is available upon request, ensuring you get a customized solution that fits your needs.
Lusha provides B2B contact information and intent data. It offers data enrichment, CRM integration, a search function, and a Chrome plugin. Lusha is known for its good UI and responsive customer service.
Features:
Pros: Good UI, responsive customer service, integrations
Pricing: Lusha’s pricing ranges from $0 to $69+ per month, per user, making it a flexible and affordable option for businesses of all sizes.
Also, read our blog on Top LinkedIn Automation Tools for Lead Generation in 2024
When choosing intent data software, consider the following factors:
Incorporating buyer intent data into your sales strategy can significantly improve your marketing efforts and help you grow a brand account on Twitter.
By choosing the right provider from this list, you can enhance your sales, increase conversions, and achieve better business outcomes. Remember, the key to success lies in understanding your audience and using data-driven insights to make informed decisions. With the right tools and data, you can create personalized experiences that resonate with your audience, build stronger relationships, and drive more sales.
Don't miss out on the power of buyer intent data to grow your sales and enhance your marketing efforts. Blaze offers real-time data tracking, AI-powered analytics, and seamless integrations to give you the edge you need. Book a Free Demo and transform your sales strategy now!
Companies gather intent data through first-party, second-party, and third-party sources. First-party data comes from direct interactions like website visits and email opens. Second-party data is another company's first-party data, shared through partnerships. Third-party data is collected from multiple sources and aggregated by data providers.
Intent data subscriptions range from $30,000 to over $100,000 annually, depending on the provider and features. The price reflects the data's quality and comprehensiveness, plus any additional services offered.
B2B intent data tracks potential buyers' online activities to reveal their interests and readiness to purchase. It includes information on products researched and websites visited, helping businesses identify high-intent prospects and tailor their marketing efforts.
