Are you struggling to meet your Twitter marketing goals due to a limited understanding of its features? Twitter is one of the best social media platforms to run your online marketing campaigns. The platform is growing 30% faster than Instagram among Gen Z. Twitter has nearly 368 million users, with 38.5% of its audience comprising users in the 25 to 34 age group.
However, getting engagement is not as simple as it seems. The median engagement rate on Twitter is just 0.037%. Anything above 0.098% is considered to be awesome. The engagement rate is a measure of your performance. If you are a newbie planning to promote a product or service through Twitter, building a community might be challenging.
Amidst the frequently changing algorithms and interest patterns, it is important to stay ahead of the trends and make the most out of your Twitter marketing campaign. In this blog, we discuss some of the best Twitter features, that will help you maximize the impact of your marketing campaigns.
Let us have a look at some of the top Twitter hacks and features that help you boost your engagement rate.
Use an image to beat the 280-char limit: Yes, Twitter has removed the 280-character limit and you can now post long-form stories on your account. But only the first 280 characters of a post are visible to the audience unless they click on 'read more'.
However, you can still share a message longer than 280 characters in a single post. All you have to do is to put the text exceeding the 280-char limit on an image and post it along with the caption.
Quote a tweet: Quoting a tweet is one of the best ways to initiate conversations and increase your engagement organically. You must be following relevant accounts to do so. Fin out accounts relevant to your niche and identify posts where you can add value.
Retweet such tweets with a quote that reflects your opinion or expertise in the matter. This way, the audience engaging with the original tweet can engage with your account if they find your quote informative or engaging.
Identify the best time for posting: A tweet gets nearly 75% of its total engagement in the first three hours after posting. Identify the best time to post a tweet based on your geographical location and adjust your content calendar accordingly.
Each day has a different ideal time for posting tweets. For example, 3 PM is the best time to tweet from Monday to Friday.
Tag other accounts in your tweets: Say you are tweeting about a partnership or an event. You should tag all the relevant accounts to maximize engagement. Also, you can tag up to 10 accounts if you post an image.
Every time you tag an account, they receive a notification. This way, you can get engagement from others' audiences as well.
Post frequently: Posting frequently is one of the best things you can do to boost your Twitter engagement. As mentioned earlier, 75% of a post's engagement comes in the first three hours after posting. Meaning you have to post every 4-5 hours to continue getting engagement.
You should post at least 3-5 times a day until you have an audience big enough to get engagement organically. You can schedule your posts in advance in line with your content calendar to simplify the process. With Blaze's scheduling feature, you can ensure that your accounts remain populated during weekends and holidays.
Use hashtags: Hashtags boost your posts' engagement by showing them to users interested in topics related to your niche. The engagement rate increases significantly after using a hashtag. However, the recent Twitter update advises marketers to use just 1 or 2 hashtags in a tweet.
Anything more than that looks like a desperate attempt to get views. Also, you must only use relevant hashtags. Use a reputed research tool to find trending hashtags and pick the relevant ones for your posts.
Pin a tweet to your profile: Your tweets become history a few hours after posting. Unless one of them gets viral, it is impossible to make a tweet relevant for days or months. However, you can pin a tweet to your profile if you want the maximum number of users to see it.
Once you pin a tweet, it is the first post users see when they visit your profile. The pinned tweet could be about your journey, an event that you are organizing, or a limited-time offer.
Getting engagement on Twitter is tough. It is important to learn about proven hacks to maximize the impact of your marketing campaign and fulfill business goals. The tricks and tips discussed in this blog will help you boost engagement on your posts and reach your target audience faster.
A marketer needs to know their audience. Several popular tools help you learn more about your audience and understand their requirements. Such tools also help you schedule posts in advance for seamless content delivery. One such tool is Blaze, which streamlines community management for you and brings valuable insights to your fingertips.
