Reaching out to Web3 KOLs with X (Twitter) DMs

We love Web3 KOLs! They play a very important part in educating the ecosystem, spreading awareness and curating resources. Their efforts thereby command well deserved loyalty, making them a powerful partner for your Web3 projects. Here's how you can identify the right KOL to partner with and how you can reach out them at scale.

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Identify your audience

The first step to outreach would be to identify your ideal audiences. Through Blaze you can identify relevant and high potential leads suited to your goal.

The easy way

Use the segment creation filters to create a list of web3 KOLs + add relevant attributes. Example: "create a list of web3 KOLs from the US"

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The powerful way: 

Use the audience wizard to create a specific list quick and easy. Example: "obtaining a list of web3 KOLs who follow straknet and hold $ARB"

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Pick your goal and craft your message

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While the content of the message gets you set for a win, the art and know-hows of crafting the message gives you the edge in making the win happen.

Here’s are a few DM message samples that can you help you with a sure shot win:

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Goal 1 - Drive affiliate programs

Web3 KOLs are the perfect candidates for affiliate programs and are often on the lookout for ways to monetize their audiences.

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Hey {{first_name}},

Big fan of your work in the {{category}} space!

I'm building {{company_name}} and I'm on the lookout for affiliate partners to help spread the word.

With X% commissions for every referral dollar, our affiliate program is known to be super generous.

Would you be game to participate? : {{program_link}}.

- Name

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Goal 2 - Collect feedback

Early feedback can make or break a product - a fact ever so familar to founders. Reach out to KOLs, often experts in the field, for some early pointers!
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Hey {{first_name}},

I’m building to solve for multi-channel attribution in the Web3 space and I am a big fan of your work.

Would be super helpful if you can take a look and provide feedback on the product I’m building.

Can we grab 30, sometime?

- Name

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Goal 3 - Partnerships

It takes a village to grow a child. Find KOLs who share your vision and are on the lookout for paid and maybe even evangelistic synergies's

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Hey {{first_name}},

I came across your work in the {category} space. I’m the co-founder of {{company_name}} and we’re building in the Web3 attribution and analytics space. I think our mutual customers

Would love to connect with you over a quick coffee chat to talk through the potential of a partnership.

Here’s my calendar - {{calendly_link}}

- Name

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💡 Keep in mind these pointers while you’re crafting a message:

• Keep the DM concise
• Personalizing the DM gets you a better conversion rate
• Follow-ups are key as well
• Web3 words/catch-phrases
• Add CTAs that prompt a reply over a link click

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Reach out, in autopilot!

Now, you’re all set to start a outreach via a twitter DM campaign. Through Blaze, it’s a simple 2-step process to start a DM campaign

Step 1: Create a Message Template

1. Head to Message Templates under the “Campaigns” section in the nav bar
2. Click on the “New Message Template” Button
3. Give your message template a name
4. Enter the body of the message template and hit save

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Step 2: Setup a DM Campaign

1. Head to Message Campaigns under the “Campaigns” section in the nav bar
2. Click on the “New Campaigns” Button
3. Give your DM campaign a name
4. Select a suitable message template that you have created
5. Select a suitable segment (essentially the Web3 Founders segment) and hit save and run!

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What to expect

A key success metric would be the response rate from the DM campaign

📈 5%+ response rate indicates a successful DM campaign

You can monitor the analytics of the campaign through Blaze’s Campaign page.

Try Blaze for free

So what are you waiting for? Sign up for your 7 day free trial of Blaze and set up your first Blaze DM campaign.

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