In the wild world of social media, staying on top of trends feels like juggling flaming swords while riding a unicycle—enter the lifesaving social media management tools of 2024!
In 2024, the importance of social media for businesses is more pronounced than ever. With over 5.17 billion social media users globally, a number projected to increase to over six billion in 2028, platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok offer unparalleled opportunities for engagement and growth. Businesses recognize the potential, with 91% of executives projecting that their social media marketing budget will increase over the next three years.
However, managing social media effectively goes beyond merely posting content. It involves strategic planning, real-time engagement, performance analysis, and adapting to ever-changing trends. This is where social media management tools come into play. These tools not only streamline the various tasks involved but also provide valuable insights, making them indispensable for any business looking to maintain a competitive edge.
In this blog, we’ll explore the best social media management tools available in 2024, discussing their features, benefits, and how they can help different types of users—from individual creators to large enterprises—optimize their social media strategies.
With its AI-powered automation, Blaze is a perfect companion in this evolving landscape. It helps companies navigate the complexities of social media while focusing on user engagement and retention.
In this blog, we will first define what a social media management tool is. Then, we will explore the top social media management tools of 2024, highlighting their features and benefits. Finally, we will provide criteria for selecting the best tool, helping you make an informed decision.
A social media management tool is a software application designed to manage, monitor, and analyze social media interactions and content. These tools help businesses organize their social media activities across multiple platforms from a single interface. They offer a range of functions, including:
Using social media management tools offers several advantages for marketers and businesses, including:
To help you make an informed decision, we have reviewed some of the top social media management tools available in 2024. To find the best fit for your social media strategy, read on to discover detailed insights into tools like Agorapulse, Hootsuite, Buffer, and more.
Agorapulse dashboard
Image source: Capterra
Agorapulse stands out for its user-friendly interface and comprehensive feature set. It allows businesses to create tailored content, schedule posts, and monitor social media interactions in real-time. The tool also provides detailed analytics and reporting, helping businesses better understand their audience and refine their strategies. Agorapulse's engagement tracking capabilities ensure that no customer interaction goes unnoticed.
Prices-per-use plans:
Standard plan - $49
Professional plan - $79
Advanced Plan - $11
For more details about their prices, visit their website.
Hootsuite dashboard
Image source: Hopper
Hootsuite is one of the most popular social media management tools, and for good reason. It offers an extensive range of features, including post-scheduling, social listening, and detailed analytics. Hootsuite's dashboard is highly customizable, allowing users to manage multiple social media accounts from a single interface. The platform is ideal for large teams, thanks to its robust collaboration features and extensive training resources.
Prices:
Professional plan - $22.92/month
Team plan - $90.25/month
For more details about their prices, visit their website.
Hubspot dashboard
Image source: Hubspot
HubSpot's social media management tool is part of its comprehensive Marketing Hub, offering a range of features designed to streamline social media efforts and integrate them seamlessly with other marketing activities. This tool is particularly beneficial for businesses already using HubSpot's suite of products, as it provides a unified platform for managing various aspects of marketing, sales, and customer service.
Prices:
For businesses and enterprises:
Marketing Hub Professional - $800/month
Marketing Hub Enterprise - $3,600/month
For individuals and small teams:
Marketing Hub Starter - $15/month/seat
Starter Customer Platform - $15/month/seat
Marketing Hub Professional - $800/month
For more details about their prices, visit their website.
If you are already leveraging platforms like HubSpot for your marketing needs, consider how an integrated customer engagement platform like Blaze can complement your efforts by targeting crypto users and communities, seamlessly uniting your overall strategy.
Buffer dashboard
Image source: Buffer
Buffer is renowned for its simplicity and ease of use. It focuses on helping users schedule posts and manage visual content efficiently. Buffer's intuitive interface makes it easy for individual creators and small businesses to plan their social media content. The tool also offers basic analytics to help users track the performance of their posts and adjust their strategies accordingly.
Prices:
Essentials plan - $5 monthly for one channel (Billed at $60 yearly)
Team plan - $10 monthly for 1 channel (Billed at $120 yearly)
For more details about their prices, visit their website.
Sprinklr standard dashboard
Image source: Sprinklr
Sprinklr is a robust social media management tool that goes beyond traditional functionalities, positioning itself as a comprehensive customer experience management (CXM) platform. It integrates social media management with customer care, marketing, and research, making it a powerful solution for large enterprises looking to manage their entire digital presence from a single interface.
Prices:
Self-serve plan - $249 per seat/month (billed annually)
For more details about their prices, visit their website.
SEMrush project dashboard
Image source: SEMrush
SEMrush is an all-in-one marketing toolkit that excels in SEO, PPC, content marketing, and competitive research. Recently, SEMrush has expanded its capabilities to include robust social media management features, making it a powerful tool for businesses looking to integrate their SEO and social media strategies.
Prices:
Pro plan - $129.95 monthly
Guru plan - $249.95 monthly
Business plan - $499.95 monthly
For more details about their prices, visit their website.
Loomly widget dashboard
Image source: Loomly
Loomly offers unique features like custom automation and a rich content library, making it an excellent choice for content creators and small teams. The platform helps users brainstorm content ideas, plan their posts, and automate their publishing schedules. Loomly's collaboration tools are particularly useful for teams working on creative projects, ensuring that everyone stays on the same page.
Prices:
Base plan - $32 per month ($384 total a year)
Standard plan - $60 per month ($720 total a year)
Advanced plan - $131 per month ($1,572 total a year)
Premium plan - $277 per month ($3,324 total a year)
For more details about their prices, visit their website.
Iconosquare dashboard
Image source: John Lincoln Marketing
Iconosquare is a powerful tool for businesses focusing on visual platforms like Instagram and Facebook. It provides in-depth analytics, helping users understand their audience's behavior and preferences. Iconosquare's content management features make it easy to schedule posts and track performance, ensuring that visual content is always optimized for maximum engagement.
Prices:
Single plan - $10.16 per month
Teams plan - $16.39 per month
For more details about their prices, visit their website.
Sendible dashboard
Image source: Sendible
Sendible offers a comprehensive, affordable solution for small to medium-sized businesses and agencies. It provides powerful publishing, collaboration, and analytics tools, making managing multiple social media accounts easy. Sendible's user-friendly interface and extensive feature set make it a great choice for businesses looking to streamline their social media operations.
Prices:
Creator plan - $29 per month
Traction plan - $89 per month
White Label plan - $240 per month
While Label + plan - $750 per month
For more details about their prices, visit their website.
SocialPilot dashboard
Image source: SociaPilot
SocialPilot is a robust social media management tool designed for individuals, small teams, and growing businesses. It offers a range of features that simplify managing social media accounts, creating content, scheduling posts, and analyzing performance. Its affordability and user-friendly interface make it an excellent choice for those looking to streamline their social media efforts without breaking the bank.
Prices:
Professional plan - $25.50/month
Small team plan - $42.50/month
Agency plan - $85.00/month
Agency+ plan - $170.00/month
For more details about their prices, visit their website.
Zoho Social dashboard
Image source: Zoho Social
Zoho Social is known for its affordability and seamless integration with Zoho CRM. This makes it an ideal choice for businesses looking to align their social media efforts with their overall customer relationship management strategy. Zoho Social offers a range of features, including post-scheduling, monitoring, and analytics, ensuring that businesses can manage their social media presence effectively without breaking the bank.
Prices:
For Businesses -
Standard plan - $7.18 per month billed annually
Professional plan - $20.65 per month billed annually
Premium plan - $31.06 per month billed annually
For Agencies -
Agency plan - $165.19 per month billed annually
Agency plus plan - $247.78 per month billed annually
For more details about their prices, visit their website.
Sprout Social dashboard
Image source: Sprout Social
Sprout Social offers powerful analytics tools and integrates with major social networks, making it a top choice for businesses requiring in-depth insights. The platform provides detailed reports on social media performance, helping businesses make data-driven decisions. Sprout Social's collaboration features and user-friendly interface make it an excellent choice for teams managing multiple accounts.
Prices:
Standard plan - $199 per seat/month
Professional plan - $299 per seat/month
Advanced plan - $399 per seat/month
For more details about their prices, visit their website.
Choosing the right social media management tool is crucial for enhancing your online strategy and achieving your marketing goals. The following table outlines key considerations that will help guide your decision-making process, ensuring you select a tool that supports your business's growth and enables you to adapt to changing social media trends.
Selecting the best social media management tool involves more than just basic features. It is important to consider these additional factors to ensure you choose a tool that fits your specific needs. Evaluating these aspects will help you make a well-rounded decision, ensuring your chosen tool meets current requirements and supports long-term success.
Start by identifying your specific business needs and goals. Consider what you want to achieve with your social media efforts, such as increasing brand awareness, driving website traffic, or improving customer engagement. This will help you determine the essential features you need in a social media management tool.
Ensure that the tool integrates with your social media platforms and other marketing tools in your tech stack. Seamless integration is key to creating an efficient and streamlined workflow.
Your choice should be influenced by the size of your team and the complexity of your social media operations. Some tools are better suited for small teams, while others are designed for large enterprises with extensive collaboration needs.
Choose a tool that can scale with your business. As your social media presence grows, you'll need a tool to handle increased demands. Consider future needs and choose a tool that can adapt to changing strategies and requirements.
Choosing the right social media management tool can be challenging, given the variety of features and functionalities available. To help you make an informed decision, we have tailored recommendations based on different user needs. Whether you're an individual creator, a small business, or a large agency, finding the right tool can significantly enhance your social media strategy, streamline your workflow, and improve overall engagement and performance.
In 2024, social media management tools are essential for businesses navigating platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. These tools streamline operations, save time, and ensure high-quality content. Choosing the right tool also enhances your social media strategy, streamlines workflows, and boosts engagement, guaranteeing success in the ever-evolving social media landscape.
Integrating platforms like Blaze can provide an unmatched advantage for businesses operating in the Web3 and crypto space, leveraging tokenized engagement to maintain a vibrant and active community.
Sign up for a free demo with Blaze to experience its benefits first-hand.
