Telegram is the best messaging platform to grow and manage your community without compromising on security. With over 550 Million users and an ever-increasing user base, Telegram is poised to rule the community management space for a long time. Especially for community managers and marketers in the web3 space, it is like a magic wand.
It allows you to find users by their usernames or contact numbers and message them. You can also add people to your messaging groups or announcement channels to grow a community on Telegram. Most importantly, It is free and more secure than any other messaging platform. Unlike other messaging apps, sending images, videos, and other file types is more convenient on Telegram. This blog discusses how to build and grow your community on Telegram.
Before you kickstart your community-building efforts, you must identify your target audience and your niche. For example, if you are building an NFT project, your target audience will be NFT enthusiasts and creators. Identifying your target audience helps you establish the purpose of your channel.
If you already have a Telegram community but you are failing to make the desired impact, you must create an audience persona to design a better engagement strategy. The platform has an insights feature that helps you segment audiences and revise community management strategies. Once you know your target audience, you can easily achieve your channel's purpose.
Optimizing your Telegram channel ensures maximum community engagement and magnifies the impact of your content marketing strategy. The first step should be to create a business channel and set up a professional profile picture with your brand logo. Also, add a compelling bio to your channel that reflects your brand's value proposition.
After creating a logo, the next step is to onboard a community manager/moderator. Next, you should submit your channel to directory sites like Telegramic.com and tgdr.io
User retention is an uphill task. With the average engagement time declining drastically and users getting more particular about the type of content they engage with, it is vital to optimize your channel with descriptions and visuals that persuade users to engage with your content.
Instead of mindlessly pushing out content, you should focus on quality content. Telegram allows you to share quirky stickers, GIFs, videos, and images. Visual content has a way higher engagement rate than textual content. Since you need to grab user attention in the first 3 seconds, you must use visual content to your benefit.
Over 70% of B2B and B2C marketers use content marketing to achieve their goals. Telegram is just a tool to maximize the impact of your content marketing efforts and implement an engagement-boosting strategy. Unlike Twitter or Linkedin, where you post generalized content targeting the entire community, It allows you to send personalized messages. It makes the readers feel important.
Plus, It does not have a character limit like Twitter. You can pin important messages for better accessibility. A Telegram community may have up to 200,000 members. The group can be public or private depending on your preference. But content is what dictates the outcome of your efforts.
Create compelling copy and engaging creatives with the help of copywriters and designers. Use a mix of short-form and long-form messages. Ensure the optimal use of images, videos, and infographics. Try posting in different time zones as your audience may be distributed in different parts of the world.
Telegram also has unique posting features like polls, quizzes, and stickers. These features are an extension of your Telegram content marketing strategy. People may engage with a standalone post all the time, but it is hard to ignore a quiz or a poll as people want their opinions to be heard. Hence, utilizing these features is essential for achieving the desired results.
Promoting your channel is equally important. There are certain strategies you can follow to promote your channel. The most common way is cross-sharing.
Community building on Telegram is easy if you understand the platform and understand your marketing goals. The focus should be on delivering value through your content. Utilize all the available features like stickers, polls, and GIFs to boost engagement. Ask the community members for feedback and act on them. If you find managing different channels challenging, sign up for Blaze to simplify community management with top-rated tools.
